During an Australian boat trip in January 2007, Heath Ledger brought an idea to Modest Mouse frontman, Isaac Brock: an animated music video for a yet-unreleased song that graphically illustrated the atrocities of commercial whaling. The catch (no pun intended) was that roles were reversed; the video would depict the same barbarism inflicted upon humans, at the hands of marine life. Brock loved the idea—but sadly, the video was still in development stages when Ledger died less than a year later. The late actor’s L.A.-based production company, The Masses, completed his unfinished work and released it to Modest Mouse. The band coupled the video with their single, “King Rat,” which was initially released as a promo and eventually included on their 2009 album, No One’s First…and You’re Next.